Virgin is known for redefining and disrupting businesses. Moreover, the company is a driving force when it comes to social awareness. With the mission of promoting major sporting events, Virgin Sport aims to provide a variety of athletic experiences in order to bring athletes, family, and friends closer together.
Virgin Sport Challenges are called "sport festivals" and combine sport activities with family fun. Given this context, it was clear that the technological platform for event promotion and the management of all logistics would have to be sophisticated, secure, and scalable. Through a collective effort with some of the world's biggest companies, ALTA developed the website, CRM, and the integration of all systems.