How Mobile Apps Will Be Impacted by Artificial Intelligence

how mobile apps will be impacted by artificial intelligence

Mobile Apps and AI

If you’re a fan of ALTA Digital’s Blog, you know full-well that we’re into Artificial Intelligence.

In fact, it’s not only when it comes to content: this tech-oriented team loves talking about the future of Artificial Intelligence, because we know that AI truly promises to bring about a full-throttle tech revolution.

But what is going to be the impact of AI technology when it comes to the development of mobile apps? By reading this mobile app article, you’ll be able to understand just how Artificial Intelligence will shape and change the future of mobile app development.

Marketing, AI, and Mobile Tech

What do marketing pros do all day? They get to know what are the needs of a specific target audience, deliver a completely unique product, and fulfill those exact needs.

Now, since marketers have a wealth of data available, they can understand the requirements of customers more thoroughly than ever before, which means they can do an even better job.

The role of AI in mobile development is crucial. For instance, devices like the iPhone, Google’s Pixel phones, or Samsung’s Galaxy already come with specific hardware that’s been crafted to allow for the completion of AI tasks.

By 2020, 35% of all mobile handsets will have some sort of AI capability.

But why is this so important? Two words: user experience.

Phones are now highly-evolved tech machines. That means the masters behind smartphones aren’t worried about delivering the latest tech: they’re concerned about whether or not they’re able to deliver the very best user experience. That’s what sets technological devices apart from each other.

With Artificial Intelligence, we shall get microprocessors into the mix. Your GPS, camera, accelerometer, and every other perk you’ve gained by purchasing a smartphone? They’ve all been observing your usage behavior.

With machine learning and AI reaching peak performance in a few years, we will see big companies taking advantage of more thorough data sets than ever before. By introducing chatbots and AI, smartphones will be able to meet the demand of innovative customers as well as deliver a real-time response that fulfills both their desires and needs.

Intelligent speech recognition, context-aware computing, predictive analysis, smart chatbots, and speech interpretation. All of these complex perks have been surely and steadily added to your smartphone’s abilities, taking mobile app development to a whole new realm.

Ready for some AI stats that will allow you to understand just how massive this boom is?

Here they are:

  • By 2025, the market value of Artificial Intelligence is going to rise above $90 billion
  • AI tech can enhance business productivity by 40%
  • 41% of customers state that AI is going to improve their experience
  • Thanks to AI, global GDP will grow by $15.7 trillion
  • 77% of the devices used already feature some form of AI
  • By 2020, robots will be so intelligent that they’ll be able to mimic complex behavior such as flirting or telling jokes
  • AI startups grew a whole lot in the past 20 years (14 times!)

Now that you know how AI and mobile development have come together to enhance the power of smartphones and conquer more customers, it’s time for you to check a list of the best ways to use AI to boost mobile app development.

Top 5 Ways to Use AI to Power-Up Mobile App Development

1. App Productivity to the Max

Both Google’s “G” Suite and Microsoft Office 365 are already coming up with the best models of productivity apps that are actually using AI to both optimize performance and streamline processes. For example, people who dive into these technologies can effectively get automatically generated email answers.

Delve and Office Graph are two other examples that allow you to understand how Microsoft has been inserting AI in its tech. Delve lets users analyze specific data and scan the info that’s more important to them, helping them make sense of a huge number of data sets.

What about Office Graph? It has actually become the crucial framework that gets to collect info regarding notable communications between users and objects (such as documents and other types of content.)

2. Personalized Material

This is a great way to use Artificial Intelligence in mobile apps.

What’s the trick to make sure an app succeeds? Delivering impeccable content in a consistent manner to ensure users stay connected every single day.

How can Artificial Intelligence’s personalization abilities lend a helping hand? They can allow app creators to actually understand the rationale behind the app user’s decisions, ensuring they become part of a self-learning algorithm.

This means the app master will be able to create a feature that makes suggestions based on what the clients already love. This can be tremendously important for content-disseminating masters like HBO or Amazon.

Even so, this type of AI strategy can be put into place by any business that pitches or up-sells content. Taking the user’s point of view into account, app experts will be able to use AI to generate content people are interested in.

Using Big Data and AI, the people behind the apps we love will continue to wow us with the exact content types we’ve been craving all along.

What about the retail business? Retailers could actually use AI applications to produce the clothes that most appeal to buyers based on their behavioral buying patterns and past shopping experiences.

Offering personalized content to clients isn’t a choice: it’s a need that all business leaders will have to take into account in the near future.

And AI? It’s going to help businesses get there faster.

3. Reasoning Gets Automated

Automated reasoning is another piece of the AI puzzle that’s gonna supercharge the mobile application game. This is far more complicated than just analyzing the behavioral patterns of users.

Why? Because it demands problem-solving abilities to be part of the foundation of several specific - and increasingly complex - algorithms.

This AI technique is all about making computers become capable of using logical reasoning to solve issues such as theorems, puzzles, equations, etc. This can effectively mean AI will become the sole master of such activities as stock broking, programmatic buying, or ad buying.

If it needs complicated data patterns and divine logic behind it, it can be simplified by AI mobile development.

4. Face Recognition

What if you could point a camera at a particular object and ensure your smartphone actually recognized and knew what the object was? It’s possible, through the amazing power of AI mobile app development.

AI face recognition can effectively be used to diagnose diseases, examine patients, validate parking taking the driver’s photo into account, and even identify license plates.

Building a system that takes AI face recognition to a whole new level isn’t a dream. In fact, there are already companies which have been able to crack the code and make this tech available to paying customers.

Don’t believe the facial recognition hype?

Check these stats:

  • By 2020, the facial recognition tech market will generate $9.6 billion
  • By 2022, the sector will showcase an annual growth rate of 21.3%

What about the applications of facial recognition?

Check these 3 applications and see what the future holds:

  • Marketing: marketing demands facial recognition tech because it could help ensure unsuitable ads aren’t shown to kids, for instance. By identifying the facial traits of the screen’s viewer, AI tech could allow companies to only showcase ads to members of a particular age group
  • Safety: companies are already using deep learning algorithms to be able to recognize fraud, improve the capabilities to allow for the distinction between a photo and an actual human face, and gradually lower the need for people to use passwords
  • Medical World: computer vision and machine learning have joined hands to track medication consumption as well as provide support to managerial tasks

5. The Internet-of-Things

Smart home devices are all the rage now. This means that - sooner than expected - humans will ensure they won’t need to move a finger to complete a task around the house.

All they’ll need to do? Use the gift of speech to empower AI-controlled apps that will take charge.

Nowadays, people use AI-maintained smartwatches that allow them to know more about their sleep and when exactly is the best time to wake up. This need for smart apps will revolutionize the market and ensure AI becomes part of the world’s daily routine.

Technologies such as Microsoft Cortana, Google Assistant, Apple Siri, and Amazon Alexa are already showcasing some impressive features that will only improve as AI mobile app development becomes the name of the game. These technological marvels can actually learn from our listening patterns, becoming able to recommend what’s the best song for us to listen to at a particular moment in time.

One day, these AI applications will be able to comprehend speech as well as human beings do, completely reshaping our notion of what is a human, what is speech, what relationships are and, most importantly, what else can we possibly achieve that’s going to surpass this incredibly exciting AI tech wave.

Other AI Applications

Ready for a complete list that’s going to allow you to get more mobile app AI applications?

Here it is:

  • Automated customer support: AI-maintained customer support assistants can let you know about the status of your order and help you find a product based on the description you provide
  • Finance: AI specialists have been able to craft automated financial advisors that can predict the best stock based on preferences simply by scanning the market’s incredibly complex data
  • Smart Cars: there’s a huge range of automobiles that are already connected and share learning experiences with each other. This percentage will increase in the near future
  • Social Media: AI already influences a lot of the decisions we make when using social networks. AI takes past web searches, behavior, and previous interactions into account to ensure our experience is tailored at all times

AI Mobile App Development

The future isn’t near, it’s here. With the Internet-of-Things, the ability to deliver highly-personalized content, accurate facial recognition tech, and increased app productivity, AI mobile apps will definitely boost their power in the near future.

Using AI technology like never before, people will be able to take advantage of limitless possibilities, and companies can be sure that they can dive into a full-blown Journey of Transformation.

At ALTA, we’ll continue to be champions of this craze, ready to be wowed by AI’s promising future.

What about you?

What’s your take on how mobile apps will be influenced by Artificial Intelligence?

Let us know in the comment section below!