Marketing Gets Harsh
The arena of marketing is becoming more competitive with each passing day. Marketing experts who work in huge enterprises accumulate remarkable amounts of data, make up their minds, and ignite digital marketing campaigns that take strategy and planning into account, trying to rule over the competition.
But how can smaller businesses get some traction by implementing digital marketing strategies in the future? By reading this article, you will get new ideas for successful digital marketing campaign strategies so you can supercharge your investment and gain amazing leverage.
What is a Digital Marketing Campaign?
Before getting to unveil the very best campaign strategies for small businesses, it’s important to actually understand what a digital marketing campaign is. It basically corresponds to the set of actions leveraged by marketers to maximize the power of their content, gain incredible brand recognition, raise the awareness levels of a specific audience to a new product or service, etc.
This type of campaigns comes in many different shapes and forms but the aim of any digital marketing endeavor is simple: to acquire more customers for a product or service through inventive and entertaining campaigns. These campaigns should always showcase what is special about the product or service being advertised, as well as contain a clear Call-to-Action that allows prospective buyers to get the products they want.
Now that we’ve clearly defined what a campaign is, it’s time to understand what are the best digital marketing campaign strategies.
Digital Marketing Campaign Strategies
What is PPC? It basically means Pay-Per-Click and it’s a form of advertising which is dependent upon a system that is based on an auction. PPC allows you to actually bid on specific keywords you want your impeccably-placed ads to show for.
Once a user performs a search query that includes the particular keyword selected, they will get to see the ad. The ads can be seen at the very top of the SERP - the search engine results page. When a user clicks an ad, the person that created that PPC campaign will pay a specific amount of money, related to how popular the keyword they chose is. This means people can rest assured: they won’t be paying for the actual ad space, but only for the clicks gotten.
What’s the aim of PPC? The objective is to reach users who are highly interested in what marketers have to sell. This makes sure the marketing endeavor is targeted to a specific set of people - potential customers or those who are actually more likely to complete the customer journey.
When users click the ad, they get to see what is known as a landing page. This landing page must always include a CTA - Call-to-Action. A CTA is a short message that’s designed to make users click. It must be matter-of-fact, enticing, and quite clear so that the prospective customer knows exactly what they must do to get the product or service advertised.
Why has PPC become such a popular way to advertise in the 21st century? Because this is one of the most cost-efficient digital marketing strategies. For small businesses which are still hoping to get new customers, it is the perfect marketing method to get started. It is quite a useful digital strategy that allows small business owners to see their website get both more views and actions on page. This helps make sure websites get to climb the capricious SERPS, gain a more prominent position, and acquire more traffic.
Google Ads is the easiest way for you to ignite your PPC endeavors. Since users are always utilizing Google to search for a service or product they need, Google Ads is simply an unmissable opportunity to get new customers and acquire possible leads.
The proof that Google Ads has allowed thousands of different people to increase their customer base through highly-targeted ads? The fact that Google Ads has gotten a whopping $95.38 billion in revenue in 2017 alone.
2. Video Marketing
Video is all the rage. In fact, on the authority of recent research, Facebook users watch 100 million hours of video every single day. Moreover, according to newly-released data, 1 billion hours of video are watched on YouTube every day.
That means that betting on video isn’t really a choice anymore: it is a terrifically important investment that nobody can neglect. If you need to drive traffic and get more revenue, video marketing is the way to go. Video marketing allows companies to get more reach, expand their operations, and increase their overall revenue.
The main goal is to be able to create informative and highly-engaging content that can be shared on social media platforms and through email marketing campaigns. It can be a video of the company, a behind-the-scenes video of a team, an announcement of a new product, the video of an event attended by the enterprise, etc. The key is to understand that each video must tell a story about the company, creating something enticing that helps boost brand awareness and ignite the audience.
According to research, a great video strategy can help increase conversion rates by more than 85%, which means video can really give small businesses the upgrade they need to surpass expectations.
Why should small companies go for video marketing?
- 90% of consumers believe video is the reason why they made a specific purchase
- Websites that feature videos on their homepage are much more likely to rank on the first page of the SERPS (53 times more likely!)
- A mention of the word “video” on email subjects increases open rates by 19%
- Landing page videos increase conversions by 80%
These numbers and concrete data help everyone understand that video is one of the best digital marketing campaign strategies available right now. Indeed, without resorting to video marketing, campaigns won’t stand a chance in the current market.
3. Email Marketing
Everyone has heard about the latest marketing death sentence: “Email marketing is dead.” People have been complaining about email marketing for ages, and they regularly fail to understand its phenomenal power to drive tangible growth. In fact, email marketing is still a remarkably useful digital marketing strategy.
It’s all about retaining customers and getting new ones, creating impactful brand awareness and encouraging repeat purchases of a product to boot. The trick that most marketers forget is that they should never allow a campaign to go stale. Campaigns must be improved and refined.
Target audiences should be perfected and changed every once in a while to guarantee a sharp email marketing strategy is getting into effect. By providing users with invaluable information through email, you can be sure that customers will know the brand, remember its name, and the experience they’ve had with it. The idea is to always stay top-of-mind, guaranteeing customers get all the information they need about products, services, discount coupons, etc.
Why should everyone ignore the critics and supercharge an email marketing strategy that takes the end-customer into account? Because they must be able to focus on these numbers:
- Email helps create 50% more sales than other techniques
- 50% of companies believe they can increase interaction using email
- 77% of ROI comes from targeted email campaigns
- 87% of marketers are planning on investing more money in email marketing
Email is shaping and shifting the world of marketing. It allows you to utilize a sole channel to boost your content, reach your audience, and create a truly customer-focused email strategy that ensures brands stay top-of-mind.
The future of email marketing? To make sure email marketing automation reaches a whole new level.
Automation really is the name of the game in email marketing and here’s why:
- Automated emails increase conversion rates by 180%
- Automated emails generate 320% more profit than non-automated campaigns
- 55% of companies are now using marketing automation
If there is a need to generate more leads, acquire new customers, and maintain current clients by investing in engaging content, then email marketing (and email automation) must be taken into account.
4. Social Media
Social media is the reason why so many small companies have been able to become household names in such a short amount of time. By using engaging content on social media and investing in enticing videos, brands can show their fun products, understand what customers want, and gain some serious traction.
Social media marketing is all about actually building amazing brand awareness using platforms such as Facebook, LinkedIn, Twitter, etc. A social media marketing campaign can be the perfect endeavor for small businesses which want to cater to a niche and get brand awareness fast.
On social media, brands should focus on creating content that’s both promotional and informative. They should also be present on social media on a regular basis so as to interact with their customers, get client feedback, and increase future purchases by leveraging a truly customer-first experience.
Why should small business leaders focus on social media? Here’s why:
- 83% of female internet users are on social media
- 75% of male internet users are on social media
- 81% of millennials check their Twitter feed at least once a day
- 1.37 billion users visited Facebook on a daily basis in 2017
- More than 50 million enterprises have used Facebook Business Pages
- More than 56% of adults online use more than one social media network
These facts and data are the proof that social media allows companies to access a plethora of customers and prospective leads who can actually turn into valuable clients. By investing in a thorough social media marketing strategy that takes both light content and more informative posts into account, you will be able to establish your presence on social media, connect with followers, and increase your revenue taking the target audience to the next level.
Those who happen to be inactive on social media will fail to generate traction and will get fewer word-of-mouth driven clients and fewer recommendations, ultimately seeing their company become ignored by consumers.
5. Voice Search Optimization
When voice search came into being, the world went a bit crazy. Suddenly, it was possible to change the keyword game, shift the SEO arena, and create a whole new market by focusing on how people asked for information, requested a specific product, summoned a service, etc.
Voice search is simply impossible to ignore and a great way for small business owners to take advantage of clients who may be lurking in the shadows. The game is simple: it’s all about being able to optimize website content taking voice search into consideration.
This will allow you to earn the coveted featured snippet: the box of info that appears on top of the SERPS and which is a straightforward answer to a user’s query. Since voice search assistants such as Amazon Echo or Siri use featured snippets to provide answers to specific questions, getting a website to feature on a snippet is a formidably profitable opportunity for success. Voice search optimization will soon become a battlefield, with people from all over the world optimizing their site content at a fast pace, hoping to take advantage of the featured snippet boon.
Why should small business owners use voice search optimization to acquire new leads?
- By 2020, 50% of all searches will actually be voice searches
- In the US alone, there will be 21.4 million smart speakers by 2020
- In 2019, the voice recognition market will be worth a staggering $601 million
- In 2017, 1 out of 4 shoppers used voice assistants to do their holiday shopping
- 65% of users who have Google Home or Amazon Echo believe they can’t understand how they had lived without a smart speaker for so long
Voice search is not a trend: it is an opportunity to explore a whole new world of marketing possibilities. By learning to optimize the content of your website taking voice queries into account, you can hope to get tremendous traction for your business in no time.
Different Digital Strategies
From the advent of voice search to the increasingly automated use of email marketing, from exploring social media to ignite a customer-focused strategy to investing in the entertaining power of video, you must do your best to try different digital marketing campaign strategies.
In the future, it is crucial that businesses utilize different marketing techniques, methods, and channels, so as to fully maximize their customer-acquisition potential, helping current struggling brands become future household names.