AR and Social Media
Augmented Reality has become a part of our lives, creating memorable experiences on enchanting tablets, ensuring we all feel like something truly special is happening around us. Breaking the boundaries of 2D in style and inspiring technological minds to think bigger, AR in tech means that everyone should be ready for the next big thing.
But what about social media trends? How will social media and AR work together to redefine what it means to be awesome in the 21st century?
Keep reading this article and find out!
What is Augmented Reality?
Augmented Reality is basically an interactive experience of a concrete, real environment in which certain objects that are part of the world are augmented through the usage of computer-generated perceptual info. Augmented Reality tends to occur across a plethora of sensory modes which can include haptic, olfactory, somatosensory, visual and auditory.
In what way does Augmented Reality differ from Virtual Reality? Whereas AR adds to the reality that people usually see in the real world, VR is all about computer-generated environments that users can interact with.
The idea of Virtual Reality is to produce what is known as total and complete user immersion. On the other hand, the rationale behind Augmented Reality is to add to the outside world: 99% of what the user sees is real and 1% is a magical entity which appears out of nothing.
Even though this tends to be presented as a sort of futuristic tech, it has been around for a while now. This incredibly powerful innovation is used to actually enhance natural environments to be able to provide users with enriching experiences. With the aid of hyper-advanced AR tech (such as object recognition and computer vision), information that surrounds the AR user becomes not only digitally manipulable but also mighty interactive.
This tech has also shown potential when it comes to sharing knowledge. Indeed, AR techniques are already being used in real-time and in the semantic content with different elements.
Applications of Augmented Reality
There are many different applications of AR. It can be something simple, such as a text notification or something a bit more complex like highly-detailed procedures which teach an inexperienced surgeon how to perform a spinal cord operation.
By boosting spectacular enhancements of the real world, as well as providing timely and accessible data, this tech promises to impact and shape many different concepts, industries, and realms.
Need to get a list of other AR applications? Here are some of the most popular Augmented Reality applications of our day and age.
List of Real-World AR Applications
This is an AR app that allows users to have access to a flat compass view as well as a 3D view showing the solar path, hour intervals, Summer and Winter Solstice paths, etc.
This app is already being used by real estate buyers to understand sun exposure, drivers who need to know how long their car will remain in the shade at a specific parking spot, and even architects who want to visualize the solar angle across the entire year.
ARGON4 is a web browser which has the ability to display AR content using the argon.js Java framework. This makes it easier for users to add Augmented Reality content to their web apps in a technology and platform-independent manner.
It is available on the Google Play Store and iTunes App Store so give it a try!
This is clearly the most important AR iteration of our modern age. It allows enthusiasts from all over the planet to catch Pokémon that are hidden on a real-world map. It actually uses real locations and encourages players to discover these cute pseudo-animals.
Here are some Pokémon Go stats that will give you a clue of how big this phenomenon is:
- Pokémon Go has earned Nintendo 98% of the franchize’s profits ($2.5 billion)
- US Pokémon Trainers have spent $875 million, representing 35% percent of the whole revenue
- Pokémon Go has been installed by 550 million mobile devices
- Users spend an average of 26 minutes per day playing this AR game
- Pokémon Go only needed 90 days to earn $600 million in revenue (the fastest mobile game to achieve this feat)
What is Social Media?
Social media is all about those specific websites and apps which actually allow users from all over the globe to share awesome content and be part of what is known as social networking. This impeccable ability to share photos, events and insightful opinions in real-time has effectively changed the way we all live and do business.
Those keen retailers who happen to go big on this type of channels usually see measurable results that come from a pristine social media marketing strategy.
But the main idea should be the following: this specific game shouldn’t be just an add-on that companies see as an ineffective afterthought. On the contrary, companies should take time to learn about social media advertising so as to maximize their power, and so should you.
Social Media Stats
Want to see some social media statistics that will allow you to understand why this marketing method is so important?
Here are some social media stats:
- The biggest social media network is Facebook, and it counts with 2.271 billion users
- 97% of social advertisers pick Facebook as the most useful social media channel
- 80% of marketing professionals state that their top strategy is to increase engagement across all social media networks
- 90% of marketers notice that their social media endeavors increase their brand exposure
- 78% of enterprises actually have dedicated teams to manage their social media presence
Now that you’ve seen what is Augmented Reality, and how important is social media in the world, let’s understand how these two forces will join hands to deliver unique experiences in the near future.
5 Ways AR Will Influence Social Media Trends
1. A Brand-New Content Delivery
In the future, social media content will cease to be 2D and become completely 3D, using AR to make it all happen. With the usage of interactive content shaping social media, all channels will start to explore AR integrations. This means that product design trends and product development professionals will need to effectively change the way they approach the creation of their projects.
In the near future, the world of social media will move to an AR bonanza. The companies that fail to create engaging AR experiences for their social media following will lose tremendous potential value.
2. Social Media Shares 2.0
AR on social media channels will basically allow users to share content on the fly. Using such devices as smart glasses, the phone camera or live social media features, users will be able to explore a brand-new world of possibilities.
Another type of content that you will certainly want to explore is reviews and ratings. Indeed, as people shop for their favorite products or try to book a hotel room in Barcelona, they get to see reviews and ratings magically appear in front of the specific window shop or hotel building.
This will allow social media sharing to become much more immediate and will put companies on their toes. In fact, businesses that fail to provide a great experience will be mercilessly attacked, since Augmented Reality will be fertile ground for negative reviews that pop up like a vision of doom.
3. AR and Social Media Purchases
Remember when you saw a social media ad for a sweater but couldn’t get the feel of what you would look like wearing it? Those days are over.
Now, with this impeccable and enriching experience, consumers can get to pass on visiting a brand’s physical, brick-and-mortar store.
Indeed, they can step into the wondrous realm of a virtual space, try on some products, and then purchase them online.
4. Live Events Become Alive
With AR and social media, users will be able to attend events that feel like they are happening right there, inside the comfort of their cozy living rooms.
This tech is already being implemented by different brands. Indeed, on the PGA tour, tennis aficionados could actually download an AR app, starting to engage with the event and the ShotLink data in different ways.
All they needed to have to enter this augmented scenario? The app, a flat surface, and their useful smartphone.
5. The Brand Awareness Fantasia
One of the worst challenges to face in marketing is the following: to come up with enticing brand awareness techniques that allow people to explore what a brand is all about. With this technological fantasyland, brands will be certain to provide highly-shareable AR experiences.
If they get to create something truly inspiring for their audiences, people will want to share that experience.
Is creating these experiences a step towards perfect brand awareness methods? Of course!
And that’s why this content - that can also be user-generated - will skyrocket brand positioning like nothing else.
AR is the New Social Media Experience
From shares of amazing products that can feel more real than the real thing to a brand-new experience of engaging events and initiatives, Augmented Reality promises to make social media more interactive, 3D-oriented, and fantastically shareable.
In the future, people will get to create AR experiences that take user-generated content to another level, ensuring social media continues to be the preferred platform for marketing kings, brilliant brands, and highly-engaged enthusiasts like you.