Advertising Rules Everything
Responsible for some of the world’s most unforgettable campaigns and a maestro that conducts people’s wills, wishes, and desires, advertising is a noble art that never ceases to astonish, amaze and reflect the notions and motions of our troubled times.
But what is advertising, what is the importance of advertising, of the different ad types and, most importantly, what are the key advertising stats that will allow you to understand just how special this world really is? By reading this advertising article, you’ll get access to key information that promises to reshape your idea of what advertising is all about.
What is Advertising?
Advertising is actually a type of marketing communication which employs a non-personal, openly sponsored message in order to promote or even sell a service, idea, or product.
Usually, the sponsors of advertisements are business leaders who need to promote their services or products using insightful branding, straightforward communication, and an engaging ad.
Older than most people would probably gather, advertising is now divided into two different realms:
- Traditional advertising
- Digital advertising
What is traditional advertising, you ask? It actually relates to TV, radio, and print ads that have been a popular staple in all media-filled societies the world over.
In fact, print ads have been the most effective form of advertising for all sorts of businesses, since they actually manage to reach a specific target audience who personally get the ad in mail, newspapers or flyers.
What is digital advertising? It’s all about those online ad initiatives such as PPC, social media ads, display advertising, video advertising, etc. This type of advertising activity is way easier and cheaper to track which means it’s now become the most powerful and commonly used type of advertising around.
Advertising has definitely evolved. In fact, it’s become a complex form of intensive communication, showcasing a variety of different ways for a business to convey a specific message to a target audience.
Today’s ad agencies are teeming with creative minds, all looking for the next best way to convince the world’s consumers to purchase an enchanting product.
The Importance of Advertising
At the end of the day, articles aren’t written about irrelevant, meaningless types of content.
So why does advertising matter? What’s its importance?
Advertising is important because, sooner or later, businesses need to get brand awareness, generate leads, wow prospective customers, and ultimately convert and acquire clients.
But how can that happen when a company is a virtual nobody? Advertising.
This art form is that which separates well-known companies from unsuccessful enterprises.
Every company wants to sell a product, an ideal, or a service. They can have tremendously insightful branding and a great marketing team, but without advertising? Their services will never leave the poorly-lit basement.
Advertising - when well-crafted - has the power to bring a service to the forefront, market it to the right set of people, generate brand awareness and even lure people into purchasing using an engaging copy, a funny song, an inspiring video, etc.
For a lot of businesses, advertising simply isn’t a choice: it’s a must-have that can allow companies to become widely recognized names, sell their products, and get clients.
Moreover, advertising is crucial for every single aspect of business life. Indeed, it plays a constructive part for both consumers and manufacturers.
It really is important for the enterprise as a concrete whole, since it lets businesses acquire more customers, increasing revenue to boot.
By enabling more people (consumers) to know about a specific product, service, or brand, advertising helps unknown companies become household names, allows consumers to get to know the brands they have at their disposal, and is an engine that pumps vital energy into economies.
Nowadays, the ad industry is a veritable Behemoth since there are a plethora of services and products being advertised. This means that the competition has been steadily increasing, which requires every single business leader to ensure they get to promote products in a fresh, truly original, and effective manner.
What does increased competition mean? A boosted ability to get inspired and creative, coming up with new ways to sell products, win over the audience’s trust, increase awareness, showcase benefits, and turn small companies into tycoon-led household names.
Types of Advertising
We know what is advertising and why it is so remarkably important in the way it generates revenue, increases sales, allows people to have the freedom to choose the products that are best suited to them, and is a driver of the economies that fuel the world’s growth.
But what are the different types of advertising you can take advantage of? One of the key types of advertising is online advertising.
Have you ever seen an ad online? That’s regarded as online advertising.
There are different ways of advertising online, but here are the most common:
- Google AdWords
- Google AdSense
- Facebook Ads
- LinkedIn Ads
- Twitter Ads
Another type of advertising? Cell phone and mobile advertising.
This is a hugely powerful force in digital advertising today. It’s basically about using mobile devices to deliver the advertisement. Since there are approximately 5 billion mobile phones on planet Earth, mobile advertising is definitely an impeccable way to reach eager consumers.
Here are some other types of advertising you should bear in mind:
- Print Advertising
- Broadcast Advertising
- Guerrilla Advertising
- Public Service Advertising
- Outdoor Advertising
- Product Placement Advertising
- Direct Mail Advertising
- Catalog Advertising
- TV Advertising
- Radio Advertising
Now that we know what advertising is, what are the diverse advertising types, and have also explored the importance of advertising, it’s time to move on and check the most crucial advertising stats to get a hold of.
Key Advertising Stats
1. Online Advertising Stats
Here are the online advertising stats you need to know today:
- Both Facebook and Google have the largest share of total US digital ad spend, with 19.9% and 38.6% respectively
- Per every $1 spent on Google Ads, businesses make an average of $2
- Social media networks are now capturing 33% of the time users spend on the Internet
- 4 out of 10 Internet users state that they follow their favorite brands on social networks
- 37% of online shopping enthusiasts state that they get inspired by checking ads on social media
- Digital ads account for 1 in every 5 ad dollars spent
- 70% of survey respondents stated that they were planning on spending 10% of their online budget on social media advertising
- Advertisers are now spending $40 billion more on Internet ads than on TV ads
2. Print Advertising Stats
Ready to see why print ads aren’t dead yet?
Here are some print advertising stats you need to know:
- More than 40% of consumers have bought a product in the last 3 months thanks to a direct mail piece they’ve received
- More than half of millennials pay attention to print ads
- 56% of direct mail is still read by the recipients
- More than 55% of consumers trust print advertising more than any other ad method around
- 79% of consumers stated that they had a positive reaction to a company’s direct mail
- 80% of traditional mail is still opened
- 77% of consumers prefer reading ads on paper
- 95% of people under 25 still read magazines
- Print ads deliver awesome ROI - $3.94 per every $1 spent
3. Mobile Advertising Stats
Mobile advertising is the belle of the ball, fast becoming the number one type of advertising.
Here are the mobile advertising stats you need to know:
- 69% of digital media time is actually spent on mobile devices
- Getting to appear on mobile search ad results increases brand awareness by 46%
- 82% of all smartphone users check their device while they’re inside a store
- 83% of business leaders are satisfied with the ROI they’ve gotten from mobile video marketing
- 77% of American citizens own a smartphone
- 82% of users access Twitter via mobile
- In 2020, the number of smartphone users will reach a whopping 2.87 billion
- In Indonesia, mobile devices account for 90% of all minutes spent on digital
- 50% of smartphone users start the day by checking their mobile device
- Consumers have spent a staggering $930 billion utilizing mobile payment apps
- The average smartphone user spends more than 4 hours on the device
- In 2019, companies spent $28.25 billion on mobile search ad spending
- Google drove 95% of all the US paid search clicks on mobile
4. Radio Advertising Stats
According to some sources, radio advertising is still the most effective ad type around.
Check these radio ad stats to know more about this medium:
- More than 92% of Americans listen to the radio every week
- 73% of people who listen to the radio are driving their car
- In the US alone, there are more than 10,000 commercial radio stations
- Giants like Walt Disney, Burger King, Home Depot or Verizon are some of the Top 20 largest radio advertisers
- By 2022, radio ad spend is estimated to reach a show-stopping $18.39 billion
- In the developing world, 75% of households have access to a radio
- There are 44,000 radio stations all over the world
- Memory encoding gotten via radio is up to 220% more effective than that of a normal TV ad message
- Radio advertising stats guarantee amazing ROI - $17 per each $1 spent
Advertising will Never Die
Advertising fans can recall that - in one of his most popular books - David Ogilvy writes about whether advertising would ever come to an end.
By reading these advertising stats, you’ve been able to understand that this form of intelligent, seductive, and engaging communication will never go away.
In fact, it will continue to reach new audiences, lure consumers into buying exciting products, and increase revenues for companies, whether consumers get the message through radio, mobile devices, print media, a TV screen, or any type of online medium.